Poster Presentations
Session Type
Poster Presentation
Abstract
According to the Abernathy-Utterback (A-U) model, firms focus on technological product innovation early in the product lifecycle and then shift to process innovation as markets mature. However, there is no consensus on the forms that non-technological innovation can take. In addition, the A-U model, does not include forms of non-technological innovation that are generally accepted by experts. In this study, a hybrid e-Delphi technique with an AHP decision model was used to evaluate the forms of innovation used to establish market leadership over the historical lifecycle of the U.S. personal computer industry. This research provides new insights that should aid innovators in choosing the right form of innovation depending on lifecycle stage.
Recommended Citation
Zehr, W. (2020, October 1-2). Innovation and market leadership in a technology industry [Poster presentation]. Walden University Research Conference 2020 (online). https://scholarworks.waldenu.edu/researchconference/2020/posters/18/
Innovation and Market Leadership in a Technology Industry
According to the Abernathy-Utterback (A-U) model, firms focus on technological product innovation early in the product lifecycle and then shift to process innovation as markets mature. However, there is no consensus on the forms that non-technological innovation can take. In addition, the A-U model, does not include forms of non-technological innovation that are generally accepted by experts. In this study, a hybrid e-Delphi technique with an AHP decision model was used to evaluate the forms of innovation used to establish market leadership over the historical lifecycle of the U.S. personal computer industry. This research provides new insights that should aid innovators in choosing the right form of innovation depending on lifecycle stage.
Recommended Citation
Zehr, W. (2020, October 1-2). Innovation and market leadership in a technology industry [Poster presentation]. Walden University Research Conference 2020 (online). https://scholarworks.waldenu.edu/researchconference/2020/posters/18/
