What separates social work from other fields of human services is the underlying need to work toward equality and social justice for every population. This is often accomplished by working on behalf of those who are oppressed, marginalized, or disenfranchised. For that reason, it can be argued that advocacy is at the foundation of social work practice (Belluomini, 2014). The growth of social media and availability of low-cost and user-friendly innovations have changed the way people engage in advocacy. Social media has become an emerging tool for electronic advocacy. In the 21st century, social workers have engaged in electronic advocacy using new tools to address ongoing client issues and policy outcomes. There is a need for social work to heed the call to explore new forms of innovation to engage in advocacy. This article explores the practical usage of technological innovations as tools for engagement in electronic social work advocacy.