International Journal of Applied Management and Technology


In this research, we find support for a proposed set of linkages among individual andorganizational green orientation, organizational culture, employee perceptions oforganizational green orientation, Quality Management (QM) Maturity, and outcomes, interms of positive impacts of the green movement and organizational performance.Specifically, we find that in organizations which are oriented toward the green movementand which have organizational cultures which are supportive of the green movement,employees who believe that their organizations are aligned with the green movement aremore likely to also see the organization as higher in QM Maturity. In turn, outcomes interms of overall performance and positive impact of the green movement will also be higher.