ORCID
https://orcid.org/0000-0002-8199-3168
Abstract
To maintain market share, telecommunication operators in Nigeria invest in complex, innovative projects with large budgets and tight timelines. Managing the project scope of these endeavors is a challenge, although crucial to ensuring that viable products are released and guaranteeing market share among these firms. This study examined the project scope and market share of selected telecommunication firms in Nigeria through the quantitative method and survey research. The study employed a validated adapted questionnaire, which used a six-point Likert-type scale and was administered to the study participants to collect primary data. The reliability test of the questionnaire was achieved with Cronbach alpha values and was between 0.734 and 0.756. The population for the study consisted of 94 project team members selected from three telecommunication firms; the sample size was total enumeration. Data analysis and test of hypothesis were conducted with descriptive and inferential statistics. Analysis result revealed that project scope had a statistically positive and significant effect on market share of selected telecommunication firms in Nigeria (β = 0.245, t = 5.779, p
