Date of Conferral

2020

Degree

Doctor of Business Administration (D.B.A.)

School

Management

Advisor

Denise Land

Abstract

Many nonprofit organization (NPO) leaders lack strategies to commercialize innovativeproducts and services to secure funding and ensure financial stability. NPO leaders who do not overcome financial challenges could face organizational failure and the inability to attain their mission. Grounded in stakeholder theory, the purpose of this qualitative, single case study was to explore strategies that Scottish nonprofit mental health organization leaders use to commercialize innovative products and services to secure funding and ensure financial stability. The study participants were 4 leaders at a single mental health organization in Scotland. Semistructured interviews, organizational documents, government data, public data, and information from the participant organization’s website comprised the data collected for this study. Identification of themes occurred using Yin’s 5-step thematic analysis process, whereas data assessment and organization scoring occurred using the Baldrige Performance Excellence Program criteria. Key themes that emerged from the analysis included effective strategic planning, effective financial management, ineffective commercialization strategy, positive work environment, and partially effective workforce development. A key recommendation for NPO leaders is to incorporate robust marketing as part of their strategy to commercialize products and services. Commercialization of mental health services and tools could result in positive social change by expanding available resources within Scotland’s mental health community and creating a revenue source that will allow the NPO to continue providing vital services to the community.

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