Date of Conferral

6-26-2025

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Isabel Wan

Abstract

Health care leaders face challenges in increasing the utilization of alternative synchronous health care platforms, such as telemedicine, which enable real-time virtual consultations, which can influence in-person clinic visits and impact organizational revenue. Rising demand for accessible health care, and ineffective telemedicine implementation limits patient access and overall organizational sustainability, increasing the need for evidence-based strategies critical for health care leaders to improve both service delivery and financial outcomes. This qualitative pragmatic inquiry, grounded in the health belief model, aimed to explore strategies used by health care leaders in the South Texas region to implement telemedicine effectively. The participants included five health care leaders with at least 1 year of experience. Data were collected through semistructured interviews and review of publicly available documents. Thematic analysis resulted in the emergence of three major themes: (a) benefits, (b) challenges, and (c) implementation strategies. A key recommendation is for health care leaders to prioritize education on the benefits of telemedicine to targeted patient populations to drive adoption. The implications for positive social change include the potential for health care managers to enhance telemedicine adoption, improving health care access and compliance for high-risk patients, thereby reducing health deterioration.

Download

Share

 
COinS