Date of Conferral

2-14-2024

Date of Award

February 2024

Degree

Ph.D.

School

Management

Advisor

STEVE TIPPINS

Abstract

Proper identification of motivational factors may assist in understanding how employees may be motivated to maximize their full potential. The purpose of this qualitative case study was to investigate the workplace motivating factors influencing organizational representative employees in Nigeria, while recognizing the critical role of employee motivation in organizational success. The research questions addressed the factors that drive organizational representative employees, focusing on intrinsic, extrinsic, and social motivators in the Nigerian workplace. Maslow’s hierarchy of needs and Herzberg’s two-factor theory were used to frame the study. Data were collected from in-depth interviews with 16 organizational representative employees. Findings from thematic analysis indicated that beyond conventional monetary incentives, factors such as recognition and meaningfulness of work influence employee motivation, with heightened intrinsic motivation resulting from challenging tasks and opportunities for creativity. Recommendations include a strategic shift toward implementing inclusive practices that resonate with the motivational drivers identified, and refinement of organizational policies to accommodate intrinsic satisfaction and cultural considerations. Findings may be used to enhance workplace productivity and foster the creation of equitable work environments, thereby laying a foundation for positive social change.

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