Date of Conferral

2022

Degree

Doctor of Education (Ed.D.)

School

Education

Advisor

Pam Epler-Brooks

Abstract

Nationwide, community college administrators are attempting to maintain financial stability amid extreme budget challenges. The problem that was addressed through this study is that some community college administrators at a large Northeastern state lack strategies to sustain financial stability, which threatens the 14 institutions’ ability to continue to operate as a viable educational choice. The purpose of this study was to investigate the strategies that community college administrators at multiple institutions of varying financial stability use. The conceptual framework that grounded the study was Porter’s five forces framework. Research questions focused on what strategies are used, why these strategies are used, and in what way they support financial stability currently and in the future. For this case study, purposive sampling was used and semi structured interviews with 10 community college administrators were conducted. Data was analyzed by transcribing interviews, participant member checking, and the use of an online tool to identify codes and themes. The themes that emerged are budget control, marketing strategy, industry attractiveness, and competitive environment. These findings led to the development of a policy paper with the following recommendations: develop committees to share best practices on cultivating auxiliary revenue and competitive advantage strategies, adopt new marketing and outreach strategies, and invest in professional development for college administrators related to business strategies. These recommendations provide the potential of positive social change by supporting continued operations of the community colleges not only allowing the faculty and staff to continue their employment but also serving students that depend on community colleges. Educated students, in turn, serve their communities and society.

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