Date of Conferral
2021
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Tim Truitt
Abstract
Differences in values, motives, and beliefs of members of a multigenerational workforce can negatively impact organizational sustainability. Business leaders who cannot communicate organizational vision and values to a multigenerational workforce risk reduced organizational sustainability. Grounded in generational cohort theory, communication accommodation theory, and organizational culture theory, the purpose of this multiple case study was to explore strategies that leaders of multigenerational workforces within the financial industry use to communicate organizational values and vision for a sustainable work environment. Participants comprised five financial organization leaders in New York City who successfully implemented communication strategies to communicate organizational vision and values for a sustainable work environment. Data were collected from semistructured interviews, company documents, existing literature, and journal notes. The data were analyzed using thematic analysis. The emergent themes were patience, generational or older/younger differences, modes of communication, and the availability of a scripted approach explaining how to work with a multigenerational workforce. A key recommendation for leaders is to create leadership and management training on communication strategies to realize a multigenerational workforce style and mode acceptance. The implications for positive social change include enhancing organizational sustainability and creating the potential increased employment opportunities and improved social and economic conditions.
Recommended Citation
Peralta, Jose M., "Communicating Organizational Vision and Values to a Multigenerational Workforce" (2021). Walden Dissertations and Doctoral Studies. 11326.
https://scholarworks.waldenu.edu/dissertations/11326
