Date of Conferral
2021
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Carol-Anne Faint
Abstract
Financial stability in higher education continues to decrease as enrollment declines. Higher education administrators who do not address declining enrollment may experience lost revenues, potentially leading to inoperability. Grounded in Kotter’s eight-stage process for leading change, the purpose of this qualitative single case, descriptive study was to explore strategies college administrators use to increase enrollment revenues. The participants were four college administrators who successfully increased enrollment revenues. Data were collected using semistructured, virtual interviews and organizational documents. Yin's 5-step approach was used to analyze the data, and five themes emerged: dedicated support from leadership, enhance online services, improve communication, reinforce technology, and strengthen training and development. A key recommendation is to enhance professional development to facilitate transitioning from brick-and-mortar to online. Implications for social change include the potential to empower change makers to optimize professional development for teachers within college communities. Moreover, an effective transition of learning modalities can provide citizens with improved online services and more education access.
Recommended Citation
Williams, Denise, "College Administrators Strategies to Implement Online Education Services for Increasing Enrollment Revenues" (2021). Walden Dissertations and Doctoral Studies. 10371.
https://scholarworks.waldenu.edu/dissertations/10371
