Title

Internal Strategies for Assessing Communication Channel Effectiveness

Authors

Melvin E. Murphy, Walden UniversityFollow

Files

Description

This qualitative multiple case study was designed to explore communication assessment strategies used in three law firms to improve message dissemination and channel efficiency. The findings revealed informal assessment strategies can sustain operations, indirect assessment strategies have a role, and efficient versus timely assessments could improve employee performance and morale.

Publication Date

2017

City

National Harbor, MD

Keywords

Research Symposium

Disciplines

Communication | Other Communication