A Theory Of Organizational Image Management
Document Type
Article
Publication Date
1-1-2016
Originally Published In
International Journal of Management and Applied Science
Volume Number
2
Issue Number
1
Page Numbers
1-6
Abstract
Organizational image management is a theoretically-driven process model, which postulates that organizations must create, maintain, and in many cases regain a legitimate image of themselves in the eyes of their stakeholders. The theory is explicated and important variables in the process are examined, including organizational credibility, identity, image, and reputation. The model provides integrated marketing communication (IMC) scholars and practitioners a theoretical model on which to base their work. Keywords- Image, Legitimacy, Reputation, Integrated Marketing.
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