Date of Conferral

2020

Degree

Doctor of Business Administration (D.B.A.)

School

Information Systems and Technology

Advisor

Murray Murray

Abstract

The turnover of skilled over-the-road (OTR) truck drivers in the road freight transportation (RFT) industry results in significant yearly financial losses to organizations across the United States. Leaders in the industry continue to struggle to develop successful strategies for retaining these drivers. Grounded in the motivation hygiene theory, the purpose of this multiple case study was to explore strategies 5 transformational leaders from two RFT firms in North Texas used to improve OTR driver retention. Data collection included semi structured face-to-face interviews, a review of company webpages, and an assessment of company documents (e.g., employee handbooks, training manuals, and vision and mission statements). Yin’s 5-step analysis led to the identification of 4 central themes: recognizing drivers, creating room for driver engagement, fostering job security, and monitoring retention strategy outcomes. A key recommendation for business leaders in the RFT industry is to promote a work setting that encourages open communication. Applying the findings in this study may help RFT leaders improve freight transportation industries’ best practices to minimize OTR truck driver turnover. The implications for positive social change include the potential to enhance the on-time delivery of consumer goods and products necessary for a robust economy and sustainable employment for local economies.

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