Date of Conferral

2019

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Jill Kaspszak

Abstract

Many information technology (IT) project managers (PMs) and other business leaders lack effective strategies for enhancing communication among their project team members, thereby reducing profitability and organizational cohesion. The purpose of this multiple case study was to explore communication strategies that IT PMs used to successfully complete IT mobile device projects. The conceptual framework for this study was McQuail's mass communication, Craig's communication, and Deming's profound knowledge theory. Purposive sampling method was used to identify 6 successful IT PMs and leaders who worked at 2 leading educations settings located in southeastern South Carolina. Data gathered from the semistructured interviews and collected from publicly available documents were analyzed using coding techniques, constant comparison, and keyword phrases. After methodological triangulation of the data sources collected and completion of Yin's 5-step process of data analysis, 3 key themes emerged from data analysis: standardized project communication, project team building, and positive customer focus. Findings from this study may contribute to positive social change by providing IT PMs with evidence to support efficient communication strategies in the education sector to increase organizational performance and profitability, which may positively contribute to improving quality of life for employees, driving economic development, and improving community relations.

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