Date of Conferral

2015

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Carol-Anne Faint

Abstract

The purpose of this multiple case study was to explore strategies small physical commodities firm owners need to establish a distribution channel within the commodities market to enhance profits. The general business problem was that importing physical commodities from emerging markets was not profitable. The specific business problem was some small physical wholesale commodities firm managers lacked strategies to establish distribution channels for imported commodities. The information presented in this study is important to suppliers, manufacturers, distributors, and retailers of organic cacao products to identify strategies to enhance their distribution channels. Disruptive innovation and the theory of constraints grounded the conceptual framework to relate ideas presented in this study. The central research question guiding the study concerned strategies small physical wholesale commodities firm owners used to establish distribution channels within the commodities market. Participants included 6 small business owners who gave recorded responses during in-depth, face-to-face interviews. The 6 interview recordings were transcribed, then coded and interpreted. Data analysis revealed 6 themes, which included price point strategy, B2B relationships, differentiation, strategic locations, sufficient operating capital, and customer relationships. Enhancing profits in the distribution channels of small organic cacao companies requires a holistic approach in the New York City area. The social implications of this study may draw attention to organic cacao, which is a healthy alternative to confectionery chocolate. Strategies introduced to enhance profits may increase economic growth in the local communities in the New York Tri-State area.

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