Date of Conferral

2017

Degree

Doctor of Business Administration (D.B.A.)

School

Management

Advisor

Dr. Peter Anthony

Abstract

Half of new businesses in the United States cease to exist after the first 5 years of operations, and the failure rate continues to increase after the first 10 years. The study was grounded on von Bertalanffy's systems theory to explore business strategies that small business restaurant owners use to sustain their business beyond 5 years. Data were collected by engaging 3 small restaurant business owners in the Little Rock, Arkansas metropolis who sustained their business beyond 5 years. Information obtained from face-to-face interviews and data mining organizational document were analyzed with the support of qualitative software to generate themes. Data analysis included semistructured interviews and review of business documents using data mining and coding keywords for thematic analysis. A total of 5 themes were discovered from the findings, which included formal and informal training, customer relationship, startup resources, capacity building, and consistent quality of food and services. The social change implications of the study include identifying strategies to sustain small restaurant business to create more jobs for local residents, which can positively impact the economic viability of the Little Rock area.

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