Date of Conferral

3-30-2026

Degree

Doctor of Business Administration (D.B.A.)

School

Management

Advisor

Gwendolyn Dooley

Abstract

A lack of effective strategies for adopting generative artificial intelligence (GenAI) limits business leaders in the Caribbean’s ability to enhance business performance and decision-making. Business executives, shareholders, employees, and policymakers are vested in the success of Caribbean businesses to remain competitive and become more efficient. Grounded in the technology acceptance model (TAM), the purpose of this qualitative, pragmatic inquiry project was to identify and explore the strategies Caribbean business leaders use to successfully adopt GenAI, thereby enhancing business performance and decision-making. The participants were seven business leaders from for-profit organizations in the English-speaking Caribbean. Data were collected using semistructured interview-based questions and publicly available documents. Through thematic analysis, four themes were identified: (a) strategic prioritization and localized integration, (b) operational excellence, scalability, and reliability gap, (c) leadership and organizational culture alignment, and (d) institutional readiness and capacity building. A key recommendation for business leaders adopting GenAI is to ensure cultural alignment supports successful implementation and sustained organizational adoption. The findings of this study may provide business leaders in the Caribbean with actionable strategies to navigate the adoption of GenAI, contributing to positive social change through sustainable, enhanced economic resilience and competitiveness in a region primarily comprised of small and medium-sized enterprises (SMEs).

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