Date of Conferral

12-16-2025

Date of Award

December 2025

Degree

Doctor of Business Administration (D.B.A.)

School

Management

Advisor

James Glenn

Abstract

Information technology (IT) supply chains need innovative technology integration strategies to create and maintain a competitive advantage. IT supply chain managers who lack effective technology supply chain integration strategies risk decreased competitive advantage and reduced profitability. Grounded in the Technology Acceptance Model, the purpose of this qualitative pragmatic inquiry project was to identify and explore the effective innovative technology integration strategies supply chain managers use to enhance profitability. Participants consisted of six IT and supply chain managers with at least 5 years’ experience in integration of technology into supply chains. Data was collected through semi-structured interviews and a review of publicly available documents about their innovative technology integration strategies. Using thematic analysis, five themes emerged: using return on investment as a value metric, developing stakeholder engagement and buy-in, overcoming challenges in technology adoption, reducing employee resistance to technology and mitigating risk in technology integration. A key recommendation is developing strategic alignment and buy-in from value chain stakeholders and management. The implications for positive social change include the potential for business leaders and supply chain stakeholders to enhance operational efficiencies, which may reduce prices and expand access to IT products and services for low-income consumers, thereby supporting healthier, more financially stable, and more inclusive communities.

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