Date of Conferral
11-11-2025
Date of Award
November 2025
Degree
Doctor of Business Administration (D.B.A.)
School
Management
Advisor
Denise Land
Abstract
Business leaders of homeschool consulting and testing services are experiencing a critical challenge in attracting new clients, which threatens their ability to sustain operations. Grounded in the Baldrige excellence framework and the diffusion of innovation theory, the purpose of this qualitative single case study was to explore effective strategies used by one business leader of a homeschool consulting and testing services organization in North Carolina to attract clients and sustain operations. Data sources included (a) semistructured interviews, (b) organizational archival records and documents, (c) public data such as reports and websites, and (d) literature including peer-reviewed articles and books. Findings from thematic analysis revealed themes of process strengths, process opportunities, results strengths, and results opportunities. A key recommendation was for educational consulting leaders to adopt targeted digital marketing integrated with performance excellence frameworks to enhance client acquisition and operational sustainability. Implications for positive social change include the potential for expanding access to tailored educational services, strengthening parental capacity, and promoting educational equity and long-term student success in underserved communities.
Recommended Citation
Amos, Chartel Arnida, "Intimate Partner Violence: Serving Heterosexual Male and Same-Sex Victims" (2025). Walden Dissertations and Doctoral Studies. 19078.
https://scholarworks.waldenu.edu/dissertations/19078
