Date of Conferral

1-28-2026

Date of Award

January 2026

Degree

Doctor of Public Administration (D.P.A)

School

Management

Advisor

Dr. Betsy Macht

Abstract

Abstract Incorporating technological innovation is essential for maintaining organizational performance. Company executives in software-as-a-service (SaaS) enterprises who do not incorporate technological innovation risk reduced organizational performance and profitability. Grounded in Rogers' Diffusion of Innovations (DOI), the purpose of this qualitative pragmatic inquiry project was to explore strategies employed by business leaders to effectively implement technological innovation and, in turn, increase organizational performance. . The participants consisted of fifteen business leaders who successfully incorporated technological innovation designed to improve organizational performance and profitability. The data collection process incorporated both semi structured interviews combined with a review of publicly available documents about their implementation of innovative technology. The following seven themes emerged from the data collection process:: (a) employee adoption and change management; (b) data-driven decision making improves organizational performance; (c) leadership and culture act as catalysts for innovation success; (d) organizational learning and training drive innovation sustainability; (e) customer-centric innovation as a strategic performance lever; (f) scalability and integration challenges; and (g) striking a balance between human-technology integration for sustainable innovation. A key recommendation is that business leaders monitor emerging technologies and cultivate an innovative culture. The implications for positive social change include the potential for business leaders to adopt practices that maintain workforce stability and improve employees’ quality of life and economic security.

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