Date of Conferral

1-27-2026

Date of Award

January 2026

Degree

Doctor of Public Administration (D.P.A)

School

Management

Advisor

Annie Brown

Abstract

In the digital economy, organizations face an increasing number of data breaches that compromise sensitive information and erode consumer trust. Some organizational leaders are concerned about the lack of effective strategies to manage data breaches and restore stakeholder confidence, which threatens organizations’ reputation and financial stability, and long-term trust in digital systems. Grounded in cybersecurity risk management theory (CRMT) and situational crisis communication theory (SCCT), the purpose of this qualitative pragmatic inquiry was to explore the strategies employed by data managers in Virginia, Maryland, and Washington, DC, to manage data breaches and rebuild consumer trust. Participants were 10 experienced data managers who successfully addressed data breaches within financial institutions. Data were collected using semistructured interviews and company documents. Through thematic analysis, five themes emerged: (a) continuous training, (b) communication and collaboration, (c) structured incident response, (d) proactive controls, and (e) leadership and trust management. Recommendations include integrating CRMT frameworks, applying SCCT-based communication strategies, combining technical and human-centered safeguards, and offering transparent remediation to rebuild trust. Implications for positive social change include the potential for financial institution leaders, data managers, and policymakers to implement transparent breach response practices, strengthen data protection controls, and promote ethical accountability, thereby improving consumer trust and contributing to safer, more resilient digital environments.

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