Date of Conferral

9-16-2025

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

LeVita Bassett

Abstract

Leveraging artificial intelligence (AI) to enhance organizational performance has emerged as a fundamental focus in modern enterprises. Technology firm leaders are concerned with AI adoption and integration strategies, as poorly aligned AI approaches lead to resource wastage and the inability to achieve competitive advantages. Grounded in the technology acceptance model, the purpose of this qualitative pragmatic inquiry was to explore the effective AI adoption and integration strategies technology firm leaders use to mitigate risks and enhance organizational performance. The participants were 10 technology firm leaders who had implemented AI adoption and integration in their firms. Data were collected by conducting semistructured interviews on Microsoft Teams. Use of Braun and Clarke’s six-phase thematic analysis framework yielded three emergent themes: (a) organizational readiness for AI integration; (b) risk management and ethical considerations; and (c) leadership, engagement, and capability building. The main recommendation is that technology firm leaders conduct AI readiness assessments, such as data, infrastructure, and skill gap audits, before adoption and integration to ensure long-term organizational vision alignment. The positive social change implications of this research include the potential for technology firm leaders to develop sustainable and ethical AI solutions that enhance operational performance, support employee trust, and promote innovation in the broader business and community ecosystems.

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