Date of Conferral

7-2-2025

Degree

Ph.D.

School

Psychology

Advisor

Edoardo Naggiar

Abstract

Social networking sites are web-based platforms that serve as tools to enhance connectivity and communication for a broad spectrum of different individuals, but they may be doing a disservice to the users who overuse the platforms as a means to bolster their self-esteem surrounding their different identities. The purpose of this study was to examine the differences in individuals’ job satisfaction levels when using personal social media (PSM) to varying degrees and how individuals’ social identities may influence this interaction. Utilizing the social identity theory framework, this study aimed to determine whether a relationship exists between PSM usage and job satisfaction levels, and if an individual’s social identity status moderates this interaction. A quantitative non-experimental correlational approach using a single-survey administration design was used to collect data from 198 adult participants who actively used some form of PSM and worked at least part-time. Data were analyzed through linear and multiple linear regression using IBM SPSS (Version 29) software. Results supported the relationship between job satisfaction and varying degrees of social media use, but did not support the hypothesis that social identity status moderated the relationship. These findings support the need to include the theoretical and organizational assessment of varying degrees of social media use and the impact that it has on not only job satisfaction, but possibly other workplace factors.

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