Date of Conferral

6-28-2025

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Donald Carpenter

Abstract

A lack of effective employee engagement strategies is a pressing concern for large technology companies aiming to stay competitive and profitable. Business leaders are concerned about this issue, as ineffective engagement can jeopardize both the company's financial health and its ability to retain talent. Grounded in Maslow’s hierarchy of needs theory, the purpose of this qualitative pragmatic inquiry was to identify and explore strategies that large technology company leaders use to effectively engage their employees to remain competitive and profitable. The participants were six leaders of large technology companies in the United States who had success with engaging their employees. Data were collected using semistructured interviews and a review of 10 public industry documents. Using thematic analysis, three themes were identified: (a) communication (b) well-being, and (c) work environment. A key recommendation for leaders of large technology companies is to prioritize their communication. By doing so, leaders may be able to increase employee engagement in ways that enable their companies to remain competitive and profitable. The implications for positive social change include the potential for technology company leaders to create work environments that reduce employee stress and promote work–life balance, enabling employees to focus on family and community priorities.

Download

Share

 
COinS