Date of Conferral

2015

Degree

Doctor of Business Administration (D.B.A.)

School

Management

Advisor

Frederick O. Nwosu

Abstract

As the primary drivers of Nigeria's economy, small and medium scale enterprise (SME) leaders rely on standby generators for sustainable business operation. Because of this reliance, over 56% of the SMEs operate far below capacity from the effects of power shortages. Guided by the strategic contingency theory, this study explored the profitability strategies of business leaders faced with electricity disruptions within Abuja Federal Capital Territory while adopting corporate social responsibility (CSR) and green practices. Data collection was through face-to-face semistructured interviews using open-ended questions. Participants consisted of 12 business leaders selected from 4 SME categories within Abuja that have imbibed CSR and green practices successfully or were in the process of doing so. The data analysis process involved labeling and coding all data that arose from participant interviews using the modified van Kaam method to identify dominant themes. Data coding and analysis led to the identification of 12 predominant meta-themes, including innovativeness for sustainable green business, strategy challenges and how they were addressed, and the power disruption impact on the effectiveness of CSR and organizational profitability. Findings from this study might contribute to new knowledge and success insights for SME business leaders faced with power shortages, CSR shortages, and losses in Abuja. Social change might result as SME business leaders embrace CSR practices with new environmentally friendly tenets, make sustainable profits, employ more people, and dedicate part of the profits to social services to benefit citizens of Abuja and Nigeria.

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