Date of Conferral

5-2-2025

Date of Award

5-2-2025

Degree

Doctor of Public Administration (D.P.A)

School

Public Policy and Administration

Advisor

Victor Kane

Abstract

In Northern Virginia alone, over 90,000 people are food insecure. The USDA has reported strong correlations between food insecurity and negative health outcomes. The purpose of this qualitative case study was to determine community stakeholders’ perceptions on engaging in strategic partnerships with Organization X using in-kind donations as a strategy to decrease the organization’s expenditures and grow its donor base. 14 community stakeholders were chosen through purposive sampling and participated in semi structured interviews. Using the conceptual framework of the unified theory of revenue generation for nonprofits, interview questions were developed to determine the variables that impact a stakeholder’s decision to support a nonprofit organization. Participant responses to the interview questions were transcribed, manually coded, and a thematic analysis was performed. The data was loaded into NVivo where further codes were established and an analysis was performed, revealing five recurring themes. A review of the data revealed that strategic partnerships through in-kind donations were a viable strategy that the nonprofit organization could use to grow the donor base and diversify revenue. An executive summary containing the study design, methodology, and results was delivered to the partner organization. The results of this study can be used to help nonprofit organizations grow their donor base, reduce expenditures, and diversify revenue streams by gaining a deeper understanding of the perceptions of community stakeholders. These partnerships create a model for sustainability while also helping to provide support and resources to their local community in their quest to alleviate food insecurity.

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