Date of Conferral

2015

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Patricia Fusch

Abstract

Small businesses fail at high rates; 51% fail to succeed in business beyond the first 5 years. The purpose of this exploratory case study was to explore the strategies that salon business owners used to succeed in business. The sample comprised of 2 salon business owners in Savannah, Georgia who have been in business more than 5 years. The conceptual framework was based on the general systems theory. Data were collected from conducting semistructured interviews with each business owner, a review of company business plans, direct observation of participants during client interaction in the salon, as well as member-checking interview responses. The data were methodologically triangulated to strengthen the credibility and trustworthiness of the study results. Four main themes were identified: (a) education and training, (b) customer service strategies, (c) determination and dedication, and (d) professionalism. The findings from this study may contribute to social change by giving business owners the necessary skills and strategies needed to sustain and develop a successful business and increase profit. The data from this study may contribute to the prosperity of small business owners, their employees, communities, and the local economy.

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