Date of Conferral

10-29-2024

Degree

Ph.D.

School

Management

Advisor

David Goodman

Abstract

There has been a decline in tuition revenue for some private historically Black colleges and universities (HBCUs); an above-average tuition discount rate may impede the financial performance of private HBCUs. The purpose of this qualitative phenomenological study was to explore the lived experiences of business officers and other employees of private HBCUs managing the tuition discount rate. The transcendental phenomenological framework guided the study. Individual semistructured interviews were conducted with seven participants who self-identified as managing the tuition discount rate of private HBCUs. Data were analyzed using Moustakas’s modified van Kaam method. Six themes emerged from the data analysis: (a) connection, communication, and collaboration; (b) enrollment and retention initiatives; (c) advanced data management and information systems; (d) comprehensive budget balancing; (e) diverse sources of financial support; and lastly; (f) diverse, high-performing, and empowered teams. Findings showed the importance of collaborating with diverse teams and the need for management information systems to effectively manage the tuition discount rate. Findings may provide private HBCUs with a guide to managing tuition discount rates and fiscal solvency to continue their role in advancing academic excellence and social equity, leading to positive social change by empowering students from underrepresented communities.

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