Date of Conferral
8-22-2024
Date of Award
August 2024
Degree
Doctor of Information Technology (D.I.T.)
School
Information Systems and Technology
Advisor
Nawaz Khan
Abstract
The rapid proliferation of social media platforms has globally transformed organizational operations, creating unique opportunities for direct consumer engagement. However, some Liberian organizations face challenges regarding effective social media implementation. Addressing this issue is critical for enabling Liberian businesses to compete internationally and maximize the potential of social media platforms. Grounded in the diffusion of innovations theory, the purpose of this qualitative pragmatic study was to explore effective IT strategies for integrating social media into Liberian enterprises. Data were collected using semi-structured interviews, observations, and field notes from eight IT managers in Monrovia who had integrated social media within the past four years. Data were analyzed using a thematic analysis technique, and the following themes emerged: (a) social media literacy and adoption, (b) active and informed social media engagement, and (c) streamlining operations with strategic social media integration. A key recommendation is for IT managers to develop and implement comprehensive social media strategies that address data security, privacy risks, regulatory challenges, and digital literacy concerns within their organizations. The implications for positive social change include the potential for IT managers to enhance organizational cohesion, increase digital engagement, and expand market reach, ultimately contributing to Liberia's economic development by making its enterprises more globally competitive.
Recommended Citation
Yleah, Romeo, "IT Strategies for Social Media Implementation in Liberian Enterprises" (2024). Walden Dissertations and Doctoral Studies. 16148.
https://scholarworks.waldenu.edu/dissertations/16148
