"Strategies to Lower Employee Turnover in the Retail Industry" by Mark Alexander Coombs

Date of Conferral

9-17-2024

Date of Award

September 2024

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Richard Johnson

Abstract

Employee turnover poses significant challenges for small retail business owners, impacting operational efficiency, customer service quality, and financial stability. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative multiple case study was to explore strategies small business owners in the retail industry used to reduce and sustain lower employee turnover in the South-Central region of the United States. Six small business owners from the retail sector participated in the study. Data were collected through audio-recorded interviews and analyzed using thematic analysis. Six key themes emerged: honesty and clear expectations, open-door policy, respect and recognition, employee empowerment, competitive compensation, and flexibility and paid time off. One key recommendation is for business leaders to offer retail sector employees’ salaries that surpass or align with industry standards, which would ensure competitive compensation. The implications for positive social change include the potential to promote organizational sustainability and support the well-being of employees and communities.

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