Date of Conferral
7-26-2024
Date of Award
July 2024
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
William Stokes
Abstract
Globally, economic downturns affect the performance and survival of financial institutions. Fund managers are concerned with economic downturns, as some funds will succumb to the financial challenges. Grounded in the balanced scorecard framework, the purpose of this qualitative multiple-case study was to explore the strategies that managers of some fund management companies in Ghana use to remain in business during financial downturns. The participants were nine managers from three fund management companies that used successful strategies to withstand challenges in the financial sector. Data were collected using semi-structured interviews and a review of company websites and publicly available brochures. Through thematic analysis, five themes were identified: (a) adequate preparation, (b) customer relation and communication, (c) corporate governance structure and regulation, (d) cost control, and (e) diversification. A key recommendation is for fund managers to keep customers well-informed and engaged during challenging periods. The implication for positive social change includes the potential for business sustainability, resulting in more employment opportunities for people in the community. Employment opportunities may increase tax revenue for the government and result in an improved standard of living.
Recommended Citation
Osei, Afua Akyaa, "Strategies that Successful Fund Managers Use in Surviving Challenges in Ghana’s Financial Sector" (2024). Walden Dissertations and Doctoral Studies. 16031.
https://scholarworks.waldenu.edu/dissertations/16031
