Date of Conferral

7-8-2024

Date of Award

July 2024

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Rick Hay

Abstract

Small business leaders are concerned with the lack of effective leadership strategies for sustaining their businesses, which can jeopardize their long-term operational and financial success. Grounded in systems theory, the purpose of this qualitative pragmatic inquiry was to explore leadership strategies small business leaders use to sustain their financial performance. The participants were comprised of four business leaders operating businesses in local malls in Manchester, Connecticut who implemented successful leadership strategies for sustainability. Data were collected using semistructured interviews. Five key themes emerged from the thematic analysis: (a) customer focus and service, (b) community engagement, (c) employee collaboration and engagement, (d) integrating technology, and (e) meticulous attention to business operations. A key recommendation is for small business leaders to develop long-term visions and plans to guide their business strategies. The implications for positive social change include the potential for improvements in decision-making, increased business performance, and enhanced sustainability rates for small businesses.

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