Date of Conferral
5-30-2024
Date of Award
May 2024
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Kim Critchlow
Abstract
Unsustainable business strategies have the potential to lead to adverse business outcomes when starting new business ventures. Business owners are concerned with having effective business strategies to sustain their businesses beyond 5 years. Grounded in the resource-based view theory, the purpose of this qualitative pragmatic inquiry was to explore successful strategies that were used by Black women business owners starting new business ventures to sustain their businesses for more than 5 years. Participants were seven Black women business owners who developed successful strategies to sustain their businesses. Data were collected using semi-structured interviews and a review of publicly available documents. Through thematic analysis, four themes were identified: entrepreneurial development, business success strategies, challenges to outcomes, and measuring successful strategies. A key recommendation for Black women business owners is to educate themselves regularly and consistently about available resources and emerging business trends. Implications for positive social change include achieving personal and professional fulfillment and serving as catalysts for economic empowerment, community revitalization, and cultural transformation.
Recommended Citation
Bennett, Carolyn, "Successful Strategies of Black Women Business Owners" (2024). Walden Dissertations and Doctoral Studies. 15883.
https://scholarworks.waldenu.edu/dissertations/15883
