Date of Conferral

4-10-2024

Date of Award

April 2024

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Erica Gamble

Abstract

Some small business owners lack implementation strategies for open innovation. Small business owners who can successfully implement open strategies can increase the opportunity for success. Grounded in the ten types of innovation theory, the purpose of this qualitative multiple case study was to explore strategies small business owners use to successfully implement open innovation. The participants comprised three small business owners from West Tennessee who successfully used strategies for open innovation. Data were collected using semistructured interviews and analyzed using thematic analysis. The three emerging themes were strategic and continuous development, risk management, and sustaining a culture of innovation. A key recommendation is for small business owners to provide a positive work environment that embraces open innovation to create a competitive advantage in the marketplace which may lead to long-term sustainability. The implications for positive social change include the potential for sustainability of small, rural business owners, which would support local communities through job creation, job sustainability, and economic development.

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