Date of Conferral
3-4-2024
Date of Award
March 2024
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Irene Williams
Abstract
Micro, small, and medium-sized owners (MSMEs) in Jamaica have underperformed during the past 5 years due to inadequate strategic business practices. Identifying effective sustainability strategies is crucial for both MSME owners seeking long-term success and policymakers aiming to revitalize the Jamaican economy. Grounded in the resource-based view, entrepreneurial orientation, and dynamic capability theories, the purpose of this qualitative pragmatic inquiry case study was to explore strategies employed by Jamaican MSME owners in the pharmaceutical industry to sustain their business beyond 5 years. The study involved 5 MSME pharmacy owners who successfully sustained their businesses beyond 5 years. Data were collected through semi-structured interviews, and Braun and Clarke's approach to thematic analysis was employed to analyze the qualitative data gathered from these interviews. Through the thematic analysis, six themes were identified: (a) compliance, (b) customer attraction, (c) financial management, (d) human resource management, (e) planning and evaluation, and (f) technological adoption. A key recommendation for MSME pharmaceutical business owners is to conduct regular strategic planning sessions based on sales and customer service data. The implications for positive social change include the potential for Jamaican MSME pharmacy owners to empower local communities through job creation, economic growth, and foster inclusivity and equity.
Recommended Citation
Byfield, Christall Ziva-Niara, "Strategies for Sustaining Jamaican Micro, Small, and Medium Enterprises Beyond 5 Years" (2024). Walden Dissertations and Doctoral Studies. 15400.
https://scholarworks.waldenu.edu/dissertations/15400
