Date of Conferral

2-29-2024

Date of Award

2-29-2024

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Tim Tuitt

Abstract

Some small and medium enterprise (SME) retail business leaders in Nigeria lack glocalization business strategies, which can result in an SME’s failure to sustain their business beyond 5 years. When SME business leaders lack glocalization strategies their ability to remain operational and profitable can impact long-term organizational sustainability. Grounded in the glocalization theory, the purpose of this qualitative multiple case study was to explore strategies some leaders of retail SMEs in Nigeria use to foster sustainability beyond 5 years. The participants were four managers and one executive officer from five retail businesses. Through thematic analysis, six themes were identified: exchange rate fluctuation, government policies, stable electricity, strategic location, diversification of resources, and cost control. A key recommendation for SME business leaders in Nigeria is to organize effective training programs focusing on strategic location selection, diversification strategies, and effective cost-control measures. The implications for positive social change include the potential to foster a culture of entrepreneurship and diversification, leading to a more resilient and dynamic economy and reducing the impact of economic downturns on businesses and employment.

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