Date of Conferral

3-6-2024

Date of Award

March 2024

Degree

Doctor of Business Administration (D.B.A.)

School

Management

Advisor

Annie Brown

Abstract

Some builders are having challenges selling newly constructed homes and building affordable homes. New home builders are tasked with developing creative ways to move leftover inventory and adding affordable homes to their inventory while also realizing a profit. Grounded in uneven development theory, the purpose of this qualitative multiple-case study was to explore successful strategies to build and sell affordable homes to prospective buyers while generating a profit for the builder. The participants were three small to medium-sized new home builders who build and sell in Baltimore County, Maryland, and have been operating their business for 5 years or longer. Data were collected using semistructured interviews, a review of organizational business journals, and internet website information. Through thematic analysis, three themes evolved: increase the availability of affordable land in Baltimore County, Maryland; reduce the cost of required fees to builders through tax incentives, which will create greater opportunities for affordability; and introduce governmental partnerships to assist builders in building affordable homes that are profitable. A key recommendation is for municipalities to include a lower tax incentive for builders and increase the accessibility to land, which would promote greater opportunities for future potential buyers. The implications for positive social impact include the potential for new home buyers to have a chance to purchase an affordable home and the possibility for home builders to build more communities while also making a profit.

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