Date of Conferral
2-22-2024
Date of Award
February 2024
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Ronald Black
Abstract
Some hotel tourism managers and small and medium-sized business owners lack strategies to reduce tourist harassment. Tourism leaders are concerned with tourist harassment because it is one of the significant causes of dissatisfaction for guests. Grounded in the stakeholder theory, the purpose of this qualitative multiple-case study was to explore strategies adopted by tourism leaders to reduce tourist harassment. The participants comprised four tourism leaders and experts in the tourism sector who employed strategies to diminish tourist harassment in their organizations. The data were collected using semistructured interviews and a review of implemented policies. Data were analyzed using thematic analysis and four themes were identified: implementation of a sexual harassment policy, monitoring of training of micro traders and employees, engaging and forming relationships with the community, and continuous assessment of strategies employed. A key recommendation for tourism leaders is to implement a sexual harassment policy training for employees, microtraders, and contractors. The implications for positive social change include the potential for tourism leaders to change an organization's culture and the belief system of micro traders in the community
Recommended Citation
Scarlett, Shawn Marie, "Strategies Adopted by Tourism Leaders to Reduce Tourist Harassment" (2024). Walden Dissertations and Doctoral Studies. 15390.
https://scholarworks.waldenu.edu/dissertations/15390
