Date of Conferral
2-8-2024
Date of Award
February 2024
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Isabel Wan
Abstract
Retail organizations with high employee attrition rates may lack continuity and institutional knowledge for long-term sustainability. Business leaders, human resource managers, and retail managers must implement successful retention strategies to ensure sustained growth. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative multiple-case study was to explore strategies that managers of retail organizations use to increase the retention of retail employees. The participants consisted of managers of three retail organizations in Michigan who implemented strategies to increase the retention of retail employees. Data were collected from literature reviews, interviews of participants, and documentation. Data were analyzed using Yin’s five-phase process, and three themes emerged: COVID-19’s impact on employee retention, effective human resource management structure, and adaptive leadership. A key recommendation for leaders and managers in retail organizations is to create employee retention strategies, including three phases: (a) investigative efforts, (b) creation and implementation of successful employee retention strategies, and (c) evaluation, adjustment, and continuous improvement. The implications for positive social change include the potential to enhance employee retention and increase tax revenue for federal and local agencies. The more taxes local and national agencies receive, the more services and assistance they can render to the population.
Recommended Citation
Murphy, Sean Michael, "Retention Strategies to Retain Retail Employees" (2024). Walden Dissertations and Doctoral Studies. 15382.
https://scholarworks.waldenu.edu/dissertations/15382
