Relationship Between Investment and IT Innovation Consumer Acceptance
Date of Conferral
11-6-2023
Degree
Ph.D.
School
Management
Advisor
Dr. Karina Kasztelnik
Abstract
According to recent studies, ineffective innovation performance has the possibility for adverse financial performance as innovation is a significant driver of consumer acceptance and organizational performance. Researchers have demonstrated that innovation management can be successful but has not been able to determine the correlation of consumer acceptance. The purpose of this quantitative correlational study is to understand and interpret how organizations manage innovation and how it relates to their performance and consumer acceptance. The methodology encompasses innovation resistance theory and the technology acceptance model. The study includes participant selection, research instrument use, recruitment procedures, participation, data collection, and data analysis. The results suggest that organizations can increase profitability by offering innovative products and managing innovation based on consumer acceptance criteria. The findings also support the technology acceptance model, indicating that consumers are more likely to accept subscription services that are easy to use on their smartphones. The implications of this study include potential positive social change through improved organizational performance, job creation, and increased competitiveness within industries. The social impact of managing innovation in turn could promote a professional development inside an organization and their performance strategies.
Recommended Citation
Edgeington, Sean, "Relationship Between Investment and IT Innovation Consumer Acceptance" (2023). Walden Dissertations and Doctoral Studies. 15091.
https://scholarworks.waldenu.edu/dissertations/15091
