Strategies for Achieving Entrepreneurial Success in the Food Industry in Nigeria
Date of Conferral
10-30-2023
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Omozuwa Iria-Anenih
Abstract
Small and medium enterprise (SME) food owners’ ineffective entrepreneurship strategies lead to their business failure within the first 5 years of establishment. SME food owners who fail to implement appropriate entrepreneurship strategies can experience poor business performance, low staff morale, reduced productivity, and potential for business failure. Grounded in Schumpeter’s economic theory of entrepreneurship, the purpose of this qualitative multiple-case study was to explore the entrepreneurship strategies SME food owners use to survive in business beyond 5 years of establishment. The participants were three SME food owners from three SMEs in FCT Nigeria who successfully used entrepreneurship strategies to survive in business beyond 5 years of establishment. Data were collected from semistructured interviews, company archival documents, and field notes and were analyzed using thematic analysis. Four themes emerged: people management and training, financial support, government policy and trade union, and quality of service. A key recommendation for SME food owners is to identify their customers’ wants and provide services that meet their expectations. The implications for positive social change include the potential to improve the entrepreneurial success of small business owners, thereby creating job opportunities, providing social amenities and welfare, and supporting the economic development of the regional communities.
Recommended Citation
Iria-Anenih, Omozuwa Afemota, "Strategies for Achieving Entrepreneurial Success in the Food Industry in Nigeria" (2023). Walden Dissertations and Doctoral Studies. 15025.
https://scholarworks.waldenu.edu/dissertations/15025
