Strategies for Mitigating Cyberattacks Against Small Retail Businesses

Date of Conferral

10-16-2023

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Michael Campo

Abstract

Abstract Small retail businesses are increasingly becoming targets for social media cyberattacks, often losing profitability when forced to close operations after a cyberattack. Small retail business leaders are concerned with the negative impact of cyberattacks on firms’ viability and competitiveness. Grounded in general systems theory, the purpose of this qualitative multiple-case study was to explore strategies retail leaders use to deter social media cyberattacks. The participants were 11 small retail business leaders. Data were collected using semistructured interviews and analyzed using thematic analysis. Three themes emerged: using multiple strategies to deter social media cyberattacks, importance of training regarding cybersecurity best practices, and the need for a contingency plan. A key recommendation is for small retail business leaders to provide employees and customers with training regarding proper cybersecurity protocols. The implications for positive social change include the potential to improve cybersecurity measures and enhance a small business’ viability and employment opportunities, positively impacting local communities and tax revenues.

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