Date of Conferral

2023

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Ronald Black

Abstract

Some military veteran small business owners lack strategies for sustaining their business beyond 5 years. Military veteran small business owners are concerned with survivability as it ensures sustained employment opportunities for veteran small business owners and their employees and increases local community tax revenue for citizens. Grounded in the organizational learning theory, the purpose of this qualitative multiple case study was to explore strategies military veteran small business owners use to sustain their business beyond 5 years. The participants comprised three military veteran small business owners in Central Texas who sustained their businesses for over 5 years. Data were collected using semistructured interviews and reviews of related organization documents. Yin’s five-stage data analysis process was used to analyze the data. Three themes emerged: obtaining capital, overcoming barriers, and sustainability. A key recommendation is for military veteran small business owners to attend small business sponsor events and conferences. The implication for positive social change includes the potential for military veteran small business owners to provide better opportunities within veteran networks and improvements in the local communities where retired veterans conduct their business.

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