Date of Conferral

2023

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Edgar Jordan

Abstract

Enterprise owners in Nigeria who need more entrepreneurial skills and an understanding of the business environment may need help sustaining their market share. Nigerian small business owners are concerned with the need for entrepreneurial growth strategies because it could reduce business profitability sustainability and lead to entity failure. Grounded in the entrepreneurial orientation theory, the purpose of this qualitative multiple case study was to explore strategies Nigerian small business owners implement for sustaining success beyond 5 years. The participants were three small business owners in the professional services sector who developed strategies for sustaining success beyond 5 years. Data were collected from semistructured interviews, organizational documents, and artifacts. Through thematic analysis, four themes emerged: setting strategic business direction to guide firm activities was critical to achieving the firm's objectives, implementing entrepreneurial strategies was essential to create competitive advantage, using key internal resources was necessary for building capabilities for improved productivity, and managing challenges in the business environment was crucial for firm survival. A key recommendation is that owners leverage digital technology to acquire knowledge of the business environment to influence strategy construction and reconfiguration of resources for sustaining success. The implications for positive social change include the potential for owners to improve their implementation of strategies modeled for enterprise growth and increase employment in the community.

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