Date of Conferral

2023

Degree

Doctor of Public Administration (D.P.A)

School

Public Policy and Administration

Advisor

Mark Gordon

Abstract

There are approximately 1.54 million nonprofit organizations in the United States. However, without a resource development plan in place, or unforeseen emergencies such as the COVID-19 pandemic, some nonprofits struggle to meet annual fundraising goals. The purpose of study was to conduct a strength, weaknesses, opportunities, and threats (SWOT) analysis of an organization’s fundraising plans to assist in creating an annual resource development plan. This qualitative case study explored nonprofits within black and brown communities as to what they needed to generate and maintain funding greater than $500,000. Five interviews were conducted among organization leaders, managers, program coordinators, program directors, and directors of program evaluation within the nonprofit sector to understand sustainable short and longer-term development strategies. In addition, five expert nonprofit professional participants in fundraising, board development, and leadership were recruited for in-depth semi structured interviews. Funding indicated in the pursuit of organizational growth and mission alignment, a SWOT analysis resource development plan has played a crucial role. Through the pivotal role of ongoing consulting support, public administrators possessed the power to proactively plan, allocate resources, and manage finances in nonprofit organizations, thus shaping a more equitable and resilient future for communities and fostering positive social change for the benefit of society.

Download

Share

 
COinS