Date of Conferral

2023

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Dr. Inez Black

Abstract

AbstractSmall retail business owners who lack an understanding of proper financial sustainability strategies often struggle with business success. Grounded in resource-based based view theory, the purpose of this qualitative multiple-case study was to explore the financial sustainability strategies some small retail business owners used to sustain their businesses for the first 5 years or longer. The participants consisted of five small retail business owners in New York. The data were collected using six semistructured interview questions and cash flow statements. A thematic analysis was used to analyze the data in which four themes emerged: (a) human capital, (b) professional consultancy, (c) monitoring inventory, and (d) customer retention. A key recommendation is for small business owners to use their human capital as the main asset to achieve sustainability and economic growth. The implications for positive social change include the potential for job creation, higher tax revenues, and less reliance on the government to provide services beneficial to the community through revenue generated from taxes.

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Accounting Commons

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