Date of Conferral
2023
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Inez Black
Abstract
Health care worker shortage is a global problem and is challenging for human resources managers. Human resource managers need more strategies to recruit and retain healthcare workers in rural areas to decrease healthcare worker shortages, unemployment rates, patient morbidity, and mortality rates. Grounded by Maslow’s hierarchy of needs theory, the purpose of this qualitative multiple case study was to explore strategies human resource managers use to recruit and retain healthcare workers in rural areas. The participants were three managers from Southern Louisiana rural area medical facilities with at least 5 years of experience developing and implementing successful recruitment and retention strategies. Data were collected and analyzed from semistructured interviews, interview transcript summaries, journal notes, results from employee exit surveys, Gallup surveys, and job announcements. Data were analyzed using Yin’s five-step qualitative data analysis process; four themes emerged: (a) communication, (b) compensation, (c) recognition, and (d) effectiveness of recruitment and retention strategies. A key recommendation for managers is to provide employees with timely, relevant, and effective communication, including feedback, recognition, and rewards. The positive social change includes potentially increasing employee retention rate, college and university partnerships, and providing education and preventive measures to patients, which benefits the community.
Recommended Citation
Julian, Robbie Marie, "Recruitment and Retention of Health Care Workers in Rural Areas" (2023). Walden Dissertations and Doctoral Studies. 14242.
https://scholarworks.waldenu.edu/dissertations/14242
