Date of Conferral
2023
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Carol-Anne Faint
Abstract
Ineffective corporate social responsibility (CSR) strategies can negatively impact a company’s competitive advantage. A lack of competitive advantage may lead a business leader to experience poor performance and lost profits. Grounded in the stakeholder theory, the purpose of this qualitative multiple case study was to explore strategies some commercial banking, loan, and savings association leaders used to ensure successful CSR programs to enhance profitability. Participants comprised four leaders in Puerto Rico who successfully established CSR strategies to improve organizational profitability. Data were collected from semistructured interviews and banking websites. Thematic analysis was used to analyze the data. Three themes emerged: engage communities in CSR activities, improve business practices, and strengthen organizational CSR. A key recommendation for CSR leaders is to engage the community through sports, art, music, educational, and environmental activities. The implications for positive social change include the potential to helping society with employment opportunities and an improved healthy natural environment.
Recommended Citation
De La Rosa, Franklin Alexander, "Implementing Corporate Social Responsibility Strategies to Enhance the Profitability of Firms" (2023). Walden Dissertations and Doctoral Studies. 14083.
https://scholarworks.waldenu.edu/dissertations/14083
