Date of Conferral
2022
Degree
Doctor of Business Administration (D.B.A.)
School
Management
Advisor
Betsy J. Macht
Abstract
Failure to implement new technology creates a barrier to success for small businesses. Small business owners must create competitive advantages by implementing new technology as there is a need to maintain an advantage when competing in the local market economy. Grounded in the human capital theory, the purpose of this qualitative multiple case study was to explore the employee training strategies small business owners use to implement new technology. The participants were five small business owners in Central Florida who used employee training strategies to implement new technologies Data were collected using (a) semistructured interviews, (b) member checking interviews, (c) company documents, (d) direct observations, and (e) reflective journaling. Data analysis was conducted using constant comparison analysis. Five themes emerged: (a) focusing on employee emotional health, (b) using digital resources and third-party resources, (c) using individualized and differentiated strategies, (d) employee selection, and (e) resource conservation. A key recommendation is for small business owners to promote strategies respectively in consideration of the emotional health and well-being of the employees as employees may encounter coping issues with new technology implementation and adoption. The implications for positive social change include the potential for small businesses to increase local tax revenue, which may improve local community members’ lives through enhanced community standing and expanded social programs derived from tax revenue.
Recommended Citation
Varela, Eddy, "Employee Training Strategies for New Technology Implementation in Small Business" (2022). Walden Dissertations and Doctoral Studies. 13865.
https://scholarworks.waldenu.edu/dissertations/13865
