Date of Conferral

2022

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Sylnovie Merchant

Abstract

Business leaders do not often consider investing in informational technology (IT) to increase performance. These business leaders lack knowledge of innovative IT adoption strategies to expand their revenue and reduce costs to sustain a competitive advantage. Grounded in the technology-organization-environment (TOE) theory, the purpose of this qualitative multiple case study was to explore IT innovation adoption strategies business leaders use to increase performance. The participants were four successful business leaders selected from finalists for international entrepreneurial awards presented annually in the Mid-Atlantic region of the United States. The data were collected using semistructured telephone interviews, media releases, and online publications. Using thematic analysis and Yin's five-stage iterative data analysis process led to four themes: to increase performance, business leaders must adopt innovative IT strategies in business operations, human capital, production, and deployment systems. A key recommendation is that business leaders focus on IT innovation to leverage technology infrastructure as part of the workplace culture, business structure, and digital services to provide end-to-end customer experiences. The implications for positive social change include the potential to increase the profitability of more businesses, enhance the worth and dignity of struggling business owners and their communities, and have a value-added effect on the study's participants as contributors back to their communities.

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